Twiga and Joy Muballe: Taking a leap for agritech in Kenya


Twiga Foods was an early-stage startup developing a last-mile fresh produce delivery service for small, informal retailers in Kenyan cities.


For Twiga; after less than a year in operation, they were looking to raise US$1,500,000 in seed funding with a minimum ticket size of US$100,000.


Twiga Foods was an early-stage startup developing a last-mile fresh produce delivery service for small, informal retailers in Kenyan cities.

Joy had come across similar models while sourcing deals for Lundin, but they were all focused on distribution of fast-moving consumer goods (FMCG) or pharmaceuticals.